Product development and launch ideas

Product development or service design requires thorough planning and can use up a lot of your company’s resources. The interim marketing manager can help you make the whole process of launching a new product smoother and faster and do it on a project basis. Having been responsible for international product development teams for 15 years, we have significant experience in various product development processes; we understand the importance of following the schedule and the critical need for innovation to differentiate from competitors.

• We help to identify competitors
• Find the advantages of a new product and positioning opportunities in the local or export market
• Segment different audiences and how to approach them
• Organise and facilitate brainstorming to generate new ideas
• Find the right pricing to optimise the profit
• Specify brand messages and communication channels
• Contact the media to promote your service and/or product
• Analyse opportunities to enter exporting countries.